-Downtown needs a grocery store. A Trader Joe's, Sprout's etc. seems like it would be the best start as they are typically not as large as a Fry's or Safeway.

-The recruitment of major AZ corporations such as Cold Stone and Pets Mart relocating to Downtown seems necessary.

-The development of the dirt lots near the Concord Eastridge apartments should be a main priority as this is the main entryway into Downtown from the East Valley. Beautiful landscaping and art would help aesthetics.

- Surface lot just East of CityScape should be bottom floor retail or "City Target" once skyscraper is erected in order to compliment Cityscape. A large hotel seems like a viable option as well.

-Jackson St. seems like our best bet to involve into a nightlife area, similar to a Mill Ave.

-Washington from 1st Ave to 2nd St can become the hub of the whole system, combining retail & nightlife (it already has the beginnings of this).

-Central from Jackson to Roosevelt being something akin to Boston's Newbury street, that is made up of smaller middle to higher end stores, nightlife, hotels, etc. We see the beginnings of this already with the Westin, Michaels Jewelers, Urban Outfitters, the Public Market & nightclubs on North Central.

-Van Buren between the 7's being home to the more major department type stores and chains. Arizona Center is the start of that, and the Urban Form code calls for similar uses along the Van Buren corridor.

-Downtown PHX currently lacks any place to stroll, shop, and simply enjoy all things urban. We have lots of pockets of good stuff, but its hard to stumble upon because you have to pass too many parking lots, blank walls and dirt lots.