Lack of open data is the biggest barrier to software innovation.

The data will help make public transit more convenient. For example, an app that lets you know when your bus will arrive is way better than standing outside waiting for 20 minutes.

If we can make public transit more convenient, more people will ride public transit.

This data helps make sites like WalkScore.com more robust and informative.

http://www.citygoround.org/agencies/us/az/phoenix/city-of-phoenix-public-transit-department-dba-valley-metro/