Many large Phoenix employers have created state of the art telework programs that create win-win-win situations for the employer, the employee, and the community. Some jobs lend themselves beautifully to telework, while others simply do not. However, for those that do, there are a number of mechanisms that can make a telework program succeed, and actually boost the productivity and satisfaction of employees. I believe telework can become part of the Phoenix "brand" by creating a shared resource (Web-based) where organizations can share their best practices. Certainly the State of Arizona has been a pioneer in these efforts, and has willingly shared their best practices with others. The biggest challenge for telework is the cultural change it requires of an organization. By promoting the concept as a proactive, positive, business-building initiative, Phoenix can lead the way in this important area.